Our Approach

Our Approach

Our approach is to use proven consultative selling techniques. Consultative selling is a collaborative process that leads customers/prospects through an analysis of their current situation to a resulting improvement. This methodology can be used to sell new concepts, technologies and products.

Using knowledge about the customer/prospect’s industry and market as well as the key issues facing them, we have high quality conversations at key decision maker levels. We work with numerous functional groups, as required, including Critical Care, Operating Room, Emergency Department, Biomedical Engineering, Infection Prevention and Control, Risk Management and Administration.

From asking good questions new opportunities are identified and a winning strategy is formulated. We work closely with our customers, attain a thorough understanding of what they are trying to accomplish and help them do it better. Our goal is long-term, on-going relationships in which we continue to meet or exceed customer’s expectations over and over again.

By using consultative selling we go beyond the first level of business alliance: The Seller, beyond the second level: The Vendor, beyond the third level: The Supplier and focus on the fourth level: The Partner. (“Asking Questions, Winning Sales” by Stephan Schiffman).

A key operational principle of our company is trusted handling of proprietary information.